US President’s Concerns in 1999
On June 1, 1999, President Clinton asked the US Federal Trade Commission and the Department of Justice to undertake a study of
whether the movie, music recording, and computer and video game industries market and advertise products with violent content to youngsters?
In addition, the President raised two specific questions:
Do the industries promote products they themselves acknowledge warrant parental caution in venues where children make up a substantial percentage of the audience?
And are these advertisements intended to attract children and teenagers?